design thinking

First steps of your eLearning project with Design Thinking

eLearning

If you don't know where to start improving your training program, we suggest you to apply Design Thinking. This time, we would like to talk specifically about the Impact Effort Matrix, something that will help you to identify the potential for change of each of the actions.

When talking about Effort, we refer to the necessary resources: economic, human, time, dedication, capacity, etc. Regarding “Impact”, it is the capacity to improve of the initiative or action.

The Impact Effort Matrix step by step

To implement the Impact Effort Matrix, we suggest the following steps:

1. Make a list of the improvement actions that you have identified for your partner training process.

2. Create a matrix in which the level of impact is defined on the Y axis, and the level of effort is represented on the X axis.

3. Place each of the improvement actions that you want to assess in the matrix according to their degree of impact and effort.

Effort Impact Matrix

4. Once you are done, you will be able to quickly make decisions based on the actions location:

a) Low effort, high impact: These are quick wins, activities on which we must focus.

b) High effort, high impact: They can lead to strategic projects that must be planned in detail.

c) Low effort, low impact: These are minor activities that can be left in the background.

d) High effort, low impact: They will consume many resources without being rewarded, so these actions must be dismissed.

Of course, you will be able to carry out some of the initiatives personally, quickly and effectively. However, to manage other, basically those that can be considered as "a project", you may need the help of a specialized company because, as you already know, the sooner an action is implemented, the sooner its economic return will come.

Nerea Regidor

Nerea is a Marketing Manager at SEIDOR Opentrends. With more than 10 years of experience in the B2B technology sector, her aim is to develop marketing plans that boost the brand, generate business results and bring out the best of each person.