Frost & Sullivan y Opentrends US celebran un evento online conjunto sobre transformación digital

Frost & Sullivan and Opentrends US hold a collaborative online event on digital transformation


The webinar, which will take place next Thursday, aims to show companies how to successfully implement digitization solutions tailored to their needs.

Palo Alto, August 1, 2022.- Opentrends, the technology consultancy firm specialized in digital transformation solutions, has announced the holding of an online event together with Frost & Sullivan. Under the title “Digital or demise: how to embrace and implement digital transformation successfully”, the webinar will take place this Thursday, August 4, starting at 8:00 a.m. PDT (5:00 p.m. Spanish time) and aims to show companies how to successfully implement digital transformation solutions.

“During the COVID-19 pandemic, companies realized that their digital capabilities were insufficient, and that they could not continue without undertaking the digital transformation journey. Yet, more than 80% of digital transformation projects fail at the adoption stage”, explains Xavi Buscallà, CEO of Opentrends US. “In this event with Frost & Sullivan, a key partner in the United States, we will show that if companies have digital tools adapted to their needs, it is possible to gain efficiency and even recover the investment in a more than reasonable time”.

Within the framework of the event, experts from Opentrends US and Frost & Sullivan will analyze the strategies and good practices that have worked in organizations around the world to take their digital transformation plans to the next level. They will also show case studies and roadmaps for multiple sectors, including finance, education, marketing and sales, human resources or technology, among others. The speakers will be Xavi Buscallà, CEO of Opentrends US; Anselm Bolsacoma, Chief Strategy Officer of the firm; and Aroop Zutshi, Managing Partner of Frost & Sullivan. They will be accompanied by a veteran executive in the sector: Jorge Titinger, former CEO of Silicon Graphics.

During the event, topics such as the future of Digital Transformation and present trends like Artificial Intelligence (AI), Internet of Things (IoT) or the Metaverse will be addressed. Moreover, the current preparation level of companies to implement digital technologies, the vertical markets where a faster transformation is taking place, and the best practices used to date by companies to implement digital solutions will be analyzed. Finally, concepts such as “user-centric” design or Agile methodology will also be approached.

As digital commitment advances, a user-centered digital design, where data transformation is the key to growth, is increasingly necessary,” states Xavi Buscallà. “Strong and customized digital strategies are required to work within each environment; then, a user-centric design mindset and an agile methodology will be the necessary steps to successfully complete the digital transformation journey.” 

For more information, or to register, visit the event website.

About Opentrends

With more than 18 years in the market, Opentrends joins together talent, technology, creativity and innovation to put companies on the path of digital transformation through disruptive business models and the creation of sustainable competitive advantages. With a team of over 400 professionals in Barcelona, ​​Madrid, India and Silicon Valley, Opentrends has clients of the likes of GB Foods, Generalitat de Catalunya, Madrid Digital, Universitat Oberta de Catalunya or the World Tourism Organization, among others.