digital transformation education

How to design the strategy and educational model of our organization?

Market Research, Design and Planning of the training offer

In this second post of the series of 4 articles related to the Digital Transformation of educational institutions, we will focus on the process where the strategy and model of online education will be largely defined and which will therefore be decisive in the organization’s success or failure:


digital transformation education


Let's see below the most relevant aspects to consider in this process:


The market as a starting point

First of all, we must identify and know very well the target audience: typology of students, teachers, administrative staff, managers, companies, partners, ...

The planning and design of the training programs must take into account the habits, preferences and social reality of the new generations of students and also of the other agents in the different business processes. Increasingly, the classic face-to-face reduces its importance and more advanced digital products, services and processes are demanded where multi-channel, personalization and flexibility are essential.

In addition, other aspects should be considered in our strategy that will be key later when it comes to attracting and attracting students:

  • Agreements/Alliances: With other relevant educational institutions or companies in the sector, given the importance of internationalization and globalization in today's society. An example would be double degrees between national universities and prestigious foreign universities.
  • Breakdown of the training offer into smaller units, allowing the student to make their progress more flexible in the itinerary that leads to obtaining the desired degree or degrees.
  • Financing: Facilitate financing mechanisms for studies, as well as offer all information and support to students about scholarships, financial aid, third-party financing, …


Design Thinking & Design Sprint techniques

Creative techniques such as Design Thinking and Design Sprint are useful in this process, which can help organizations define their eLearning strategy and guarantee their success.

Design Thinking is a reference methodology for the design of products and services. It is based on an iterative method for problem-solving focusing on the needs of the users and adjusting to the economic and technological feasibility of the solutions.

Design Sprint is an adaptation of Design Thinking aimed at solving problems and validating solutions in a very short period of time.


This post is the second in a series of 4 articles related to Digital Transformation in the education sector, so you may also be interested in the following:

  • Digital transformation in the education sector
    Aspects to take into account in the Digital Transformation of educational institutions and key processes to consider.
    Read the post “Digital transformation in the education sector” 
  • Marketing, recruitment and enrollment
    We will analyze here Marketing, sales and technology techniques that will allow us to attract students and fill the classrooms.
    Read the post: "How to attract students with marketing and technology techniques?"
  • Teaching and learning
    We will see how the design of the pedagogical model and the quality of teaching will be key to the success of the organization's digital transformation strategy, as well as technological tools that will help us in this regard.
    Read the post: "New pedagogical models in the COVID-19 era"