The survival of the RV industry in a digital world


We release the white paper ''The survival of the RV industry in a digital world'' for the RVX industry exhibition in Salt Lake City, Utah.

The recreational vehicle industry is adapting brand new ways of consumption, as many other trades. More than ever, in today’s digital era, companies must develop disruptive strategies to deal with an context of constant change and growing competitiveness. 

Opentrends has reported RV insights for the last two years and has just released this white paper to display opportunities for digitalization. The research is based in deep interviews with key industry leaders who provided direct insights to the current stage of innovation.

Running different analysis and identifying major goals, the following file states how technology can increase efficiency in manufacturing, sales and post-sale procedures. 


RVX Salt Lake City exhibition

RVX brings the industry in a venue where manufacturers and suppliers can unveil the latest RV products to their dealer partners and provides the first season meeting point. It is providing multiple layers of learning about emerging consumer trends, growing consumer segments promoting new products and marketing to consumer personas.

Come to our booth (1147) and let us discuss about the new digital challenges RV is facing.