nueva web omt opentrends fondo
OMNICHANNEL
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Hospitality and tourism
UNWTO

We improved the user experience of the World Tourism Organization's website

Challenge

Navigating the path to success

To transform the new website of the World Tourism Organization (UNWTO), now UN Tourism, into the leading platform for tourism, focusing on the user and emphasizing content. The old site faced structural and communication challenges, with 35 disorganized microsites and outdated Drupal technology.

UNWTO is the United Nations specialized agency responsible for promoting sustainable development through responsible, sustainable, and accessible tourism for all. It promotes tourism as a driver of economic growth, inclusive development, and environmental sustainability.

Solution

The key to transformation

Updating the technology to Drupal 8 using standard and custom modules, and AWS for a cloud-native architecture. Redesigning the UNWTO website. Creating sustainable and accessible content, prioritizing information, facilitating reading, optimizing SEO, improving scalability and response time, addressing security issues, and adapting to mobile devices. Emphasis was placed on user interaction, and social media were highlighted. In addition, training sessions were conducted for content editors.

The project was carried out using the Scrum methodology, led by a multidisciplinary team and involving different departments of UNWTO. Each sprint lasted two weeks, followed by a quality control sprint and user acceptance testing (UAT).

  • Methodology

    Scrum, co-creation, and training.

  • Technology

    Web portal and cloud-native architecture.

  • Design

    Wireframing, UI design, branded content.

  • Partners

    Drupal & AWS.

OMT
The metrics obtained have exceeded expectations and have continued to grow. It has been a significant qualitative leap, leaving behind obsolete technology and a digital communication approach.
Marcelo Risi, Director of Communication at UNWTO

Result

The impact of working together

UNWTO has achieved the following results:

  • Increased efficiency by simplifying content, search, and navigation.
  • Improved user experience has gained fluency thanks to the superior performance of the SEIDOR Opentrends cloud-native solution.
  • Improved SEO with new tools that have improved web performance and social media KPIs: traffic, session duration, concurrent users, audience, type of devices...
  • Facilitates decision-making by implementing data analysis.
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