web gallina blanca

Case Study
Caso de Estudio
Cas d'Estudi

Gallina Blanca improves their brand experience by upgrading their spanish and italian portals

Gallina Blanca (GBFoods) has been able to improve their client’s brand experience, increase engagement and obtain more spots in search engines by modernizing their portals in Spain and Italy. 

Gallina Blanca’s page is one of the most important recipe portals in Spain, hosting more than 30.000 recipes and 1 million of monthly users.

Challenge
Modernizing web portals without giving away positions

Gallina Blanca requires a modernization of their web portal’s appearance in Spain and in Italy (in the latter case under the brand Star).

Furthermore, these portals had to be able to go under maintenance in order for any programmer be able to make changes in them and make scalables. 

Solution
Agile methodology, Drupal and Azure technology, mobile-first design

Methodology

Opentrends’ signature agile methodology was used in this project, which was reflected in the absolutely self-managed and multidisciplinary team involved in the project. Continuous product evolution reports were handed in at an increasing and iterative rate, applying lean methodology in order to reduce wasted time, eliminate reworking and interferences and prioritizing the handing-in of the most valuable products in the least time possible. A tight interlocution and implication in the product definition and the incorporation of a Scrum Master were applied to the project in order to restrict viability and assess the cost of the solutions.

metodología gallina blanca

 

Technology

Opentrends suggested using Drupal as a CMS in order to develop a mature product which provides a high level of flexibility. As well as a modular design and components which are adapted to each necessity, the thematic system makes it easier to include a personalized design within the interface design. 

As for the cloud architecture, the platform designed by Opentrends was ready to profit from the very start the PaaS services provided by Microsoft Azure, including Azure Web Apps. 

At the end of the project, more than 40.000 pages were migrated from earlier Gallina Blanca and Star portals.

tecnología gallina blanca

 

Design

  • Content-first focus, UX writing and SEO Driven: Content-first focus in order to profit from the web’s SEO positions and thus improve the user’s experience. 

  • Kitchen Guerrilla Test with which we obtained relevant data in order to create the recipe page. We did user testing with a number of cooks, a mobile phone and ingredients for a simple recipe and a fast prototype.

  • Mobile-first design: Upwards of a 70% of users visit Gallina Blanca from their mobile phones. Google thus indexes first the web pages with mobile contents. This is why we re-thought the web design from a perspective which prioritized mobile design. 

  • Co-design and Agile in order to accelerate the time-to-marked: In order to accelerate the time-to-market of the web portal, we prioritized hand-ins side-by-side with the Gallina Blanca team with two co-creations at the beginning of the project. Once all the redesign phases were split up and laid down, we followed the best known of Agile methodologies: Scrum. We generated a continuous value during all the redesign phase. 

  • Used techniques: Research, user testing, ecosystem map, fast prototyping, UX & UI design and branded content.

diseño gallina blanca

 

 

Results
Brand experience, engagement and positioning

With a curated design aspect and advanced technology, the new Gallina Blanca portal obtained the following results: 

  • Improved reputation and digital branding
  • Improved brand experience, reflected in a 5% increase of web access through mobile devices.
  • Improved SEO positioning with a loading time decreased by 41% and a 22% rebound rate. 
  • Increased engagement reflected in an 8% increase of viewed pages by session.

“With the new Gallina Blanca web, we achieved a platform which is cutting-edge regarding the technological aspects and agile in every day content management. It will allow us to  engage with challenges ahead and continue consolidating our digital objectives.”

Sergio García, Digital Media Planner in GBFoods.

Get in touch

Gallina Blanca decided to trust Opentrends because of the following points:

  • Years of experience with Drupal
  • Knowledge of advanced PaaS services
  • Differential value in the graphic aspect which is oriented towards a mobile-first approach. 

If you too want to be a success case, don’t hesitate to get in touch.

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