Opentrends joins Tech Barcelona as a Corporate Partner
- The technology consultancy firm, specialized in digital transformation solutions, has offices in Barcelona, Madrid, Kerala and Silicon Valley
- The company contributes its experience in technological projects in strategic sectors for the ecosystem such as education, retail, mobility and fintech
Opentrends, the technology consultancy firm specialized in digital transformation solutions and smart cities, joins Tech Barcelona as a Corporate Partner. With this alliance, the non-profit association strengthens its commitment to bring closer and connect the main trends and technological solutions that form the backbone of strategic sectors of the ecosystem such as education, retail, mobility and fintech.
Opentrends, focused on supporting companies that need digital transformation, was founded in Barcelona in 2004 and currently has a team of more than 400 professionals spread between its four headquarters -Barcelona, Madrid, Kerala and Silicon Valley-. The consultancy firm has experienced a growth of over 20% since the beginning of the pandemic, thanks to the development of projects such as the management platform for the Barcelona Low Emissions Zone (LEZ) or the identity verification system for the Universitat Oberta de Catalunya (UOC).
In the words of Juanjo Giménez, CEO and founding partner of Opentrends, “Tech Barcelona is an independent association that works to position the city as a benchmark in the international technological scene. Its strategy, focused on promoting the transformation of economic models and generating an innovation ecosystem, fully agrees with ours, aimed at providing companies and public institutions with the efficiency and competitiveness they need through digitization.”
For his part, Miquel Martí, CEO of Tech Barcelona, states that “the technological transformation of cities involves focusing on their citizens, understanding their needs and using the appropriate technology to achieve this transformation. Our alliance with Opentrends is key to accomplish this objective and to anticipate future changes”.
With more than 18 years in the market, Opentrends joins together talent, technology, creativity and innovation to put companies on the path of digital transformation through disruptive business models and the creation of sustainable competitive advantages. With a team of over 400 professionals in Barcelona, Madrid, India and Silicon Valley, Opentrends has clients of the likes of GB Foods, Generalitat de Catalunya, Madrid Digital, Universitat Oberta de Catalunya or the World Tourism Organization, among others.
Tech Barcelona is an independent, non-profit association that works to consolidate Barcelona as a technological and digital hub of international reference. Created in 2013, it represents more than 1,000 partners – entrepreneurs, founders, managers or investors – from more than 1,200 companies, and has more than 70 partner organizations, leaders in their sector, committed to the project. The goals of the association are to promote talent, support entrepreneurship, attract investment and improve the competitiveness of companies. Tech Barcelona has established itself as the backbone of the ecosystem, with a program of content, activities and links aimed at promoting the growth of the digital and tech sectors, and the transformation of the economic model of the city and the country, all this in a context of international projection and always taking care of the impact of technology on society. The Tech Barcelona ecosystem model is deployed with the Urban Tech Campus project: a network of unique buildings connected so that innovation and technology are integrated into the city, involved with their citizens and coexisting with them. www.techbarcelona.com
