Mobile Bank

Study Case
Caso de Estudio
Cas d'Estudi

Rethinking the World's Most Innovative Bank

Strategy
A Service Design approach

It's time to rethink the way users manage their money, and address their daily financial challenges. In order to achieve their real financial goals, companies must change the way they engage with customers.

Users are fully embracing the internet, not only to access information but also to carry out complex transactions. Through Service Design, we think in terms of the entire customer journey, helping banks create engaging experiences across all platforms and services.

Mobile Bank

An innovative mobile banking user-centered approach by which customers achieve their financial goals and engage with their bank.

Our product reduces the time and effort required to accomplish everyday financial transactions, allowing customers to spend their time on what they care most about.

Mobile Bank
Mobile Bank
Mobile Bank
Process
Transforming online banking

We are advocates of banks having to personalize the relationship between its customers and their finances, giving their customers more control over their money and its management. That's why, we are adapting the banks' services to be ready for the next Financial Age creating tools that can deliver a personalized experience.

Customers must be at the center of their strategy. Through mobile banking apps, financial companies have the opportunity to adapt to customer's needs and also expectations, empowering them with freedom to bank however and wherever they want.

Technology
A 360º vision

Security concerns are the main challenge for mobile banking apps developers. They must mantain customer confidence by strengthening security levels, and making the most of all the features.

Our team designed a solution that allows the company to create a consistent experience across channels. Moving to a services-oriented architecture allows the company to integrate different features and redefine how customers transact with banks.

Design
Bringing personal finance to life

Financial user interfaces are tools to be designed with a main goal: support what the customer wants to do at all times. That means putting into practice clarity and simplicity based on the customer insights; in other words, creating a meaningful design language.

In a content-heavy world, we involve our customer strategies to build a long-term success. Therefore, we believe mobile banking must have the right voice tone and content to be able to connect with their customers. At the same time, mobile banking should explain through words and design, financial concepts to deliver services the users desire, and eliminate their major pain points.