Mobile Bank

Study Case
Caso de Estudio
Cas d'Estudi

Rethinking the World's Most Innovative Bank

Strategy
A Service Design approach

It's time to rethink the way users manage their money and to address their real financial challenges. In order to achieve their real financial goals, companies must change the way they engage with customers.

They are fully embracing the internet, not just to access information but also to carry out complex transactions. Through Service Design, we think in terms of the complete customer journey, helping banks to create an engaging experience across all platforms and services.

Mobile Bank

An innovative mobile banking user-centered approach by which customers achieve their financial goals and engage with their bank.

Our product reduces the time and effort required to accomplish everyday financial transactions, allowing customers to spend their time on what they care about most.

Mobile Bank
Mobile Bank
Mobile Bank
Process
Transforming online banking

Banks have to personalize the relationship between its customers and their finance, giving them more control over their money and its management. That's why, we are adapting their services for the next financial era creating tools to deliver a personalized experience.

Customers must be at the center of their strategy. Through mobile banking apps, financial companies have the opportunity to adapt to customer's needs and expectations to empower them with the freedom to bank how they want and wherever they want.

Technology
A 360º vision

Security is the main challenge for developers of mobile banking apps. They must mantain customer confidence by strengthening security levels and making the most of all the features.

Our team designed a solution that allows the company to create a consistent experience across channels. Moving to a services-oriented architecture allows the company to integrate different features and to redefine how customers transact with banks.

Design
Bringing personal finance to life

Financial user interfaces are tools, so they have to be designed with a main goal: support what the customer is wanting to do. That means put into practice clarity and simplicity based on the customer insights. It means creating a meaningful design language.

In a world of an abundance of content, we involve our customers strategies to build a long term success. Therefore, we think mobile banking must have the right tone of voice and content to connect with customers and to explain (with words and design) financial concepts to deliver the services users want eliminating their major pain points.