Case StudyCaso de EstudioCas d'Estudi
Rethinking the World's Most Innovative Bank
It's time to rethink the way users manage their money, and address their daily financial challenges. In order to achieve their real financial goals, companies must change the way they engage with customers.
Users are fully embracing the internet, not only to access information but also to carry out complex transactions. Through Service Design, we think in terms of the entire customer journey, helping banks create engaging experiences across all platforms and services.
An innovative mobile banking user-centered approach
Our product reduces time and effort required to accomplish everyday financial transactions, allowing customers to spend their time on what they care most about.
We are advocates of banks having to personalize the relationship between their customers and their finances, giving their users more control over their money and how to manage it smartly. That's why, we are adapting the banks' services to be ready for the next Financial Age, by creating tools that deliver personalized experiences.
Customers must be at the center of the bank's strategy. Through mobile banking apps, financial companies have the opportunity to adapt to both: customer's needs and expectations, empowering them with the freedom to bank however and wherever they want.
Security concerns are the main challenge for mobile banking apps developers. They must maintain customer confidence by strengthening security levels, and making the most of all features.
Our team designed a solution that allows the company to create a consistent experience across channels. Moving to a services-oriented architecture allows the company to integrate different features and redefine how customers transact with banks.
Financial user interfaces are tools designed to support what the customer wants to do at all times. Which means putting into practice clarity and simplicity based on the customer insights; in other words, creating a meaningful design language.
In a content-heavy world, we involve our customer strategies to build long-term business success. Therefore, we believe mobile banking must have the right voice tone and content in order to connect with their customers. At the same time, mobile banking should explain financial concepts through words and design, to deliver services the users desire, and eliminate their major pain points.