SEIDOR, official partner of the Conde de Godó Tournament

Yesterday marked the end of the 70th edition of the Conde de Godó, one of our country’s most prestigious tournaments, hosting some of the tennis world’s top champions.

SEIDOR was an official partner at this year's edition of the Tournament and wanted to bring this sport closer to its customers and partners, with talks and priority access to the Hospitality area at the Real Club de Tenis de Barcelona.

Yesterday morning the company took advantage of its presence at the Tournament to hold a content session on the topic of innovation with a seminar on Digital Experience Platforms.

The event began with the presentation “Adobe Experience Platform to improve the user experience”, by Marcos Martín, Adobe Sales Lead AEM & Commerce, followed by the presentation “Growing from inside”, where Ian Gehlhaar, Director of Fail Fast, explained how SEIDOR Opentrends, the division dedicated to designing digital experiences, helps companies grow their business from within by transforming processes and creating comprehensive customer experiences.

Following the introductory presentations, two Adobe platform success stories of two leading organizations were shown: the Open University of Catalonia (UOC), one of the most recognized online universities, and Hefame, one of Spain’s top pharmaceutical distributors.

In the case of the UOC, the university has improved the user experience by homogenizing and simplifying its portal technology through websites based on Adobe Experience Manager (AEM); meanwhile, Hefame carried out a Content-Commerce project with Adobe AEM Sites and Adobe Commerce technology to service its more than 1,600 pharmacies by creating an individual online store for each of them.

After lunch, the attendees at the meeting with SEIDOR were able to finish the afternoon enjoying the magic of tennis.