Your cutural agenda in one App
Challenge
To encompass as comprehensively as possible the cultural agenda of the Government of Catalonia into a digital service. This provides citizens with a tool to consult all cultural events and experiences across the territory, with 1,000 cultural experiences daily by providing information from 4,500 facilities. It allows the possibility of displaying personalized content based on cultural interests and areas of interest or location.
Solution
Create the mobile app "Vibra," starting with an initial MVP with a product vision, followed by enhancements that have increased the app's utility and allowed its adaptation to new needs.
The project was developed in two phases. In the initial phase, a Service Design was conducted with co-creation workshops, a study of the general context, and an analysis of users' needs and objectives. In the second phase, the technological feasibility to develop Vibra was studied based on the identified needs from the conclusions.
- Design
Service Design.
- Technology
iOS and Android mobile app.
Results
- Facilitating access to Catalan culture by bringing together about 1,000 cultural experiences daily from 4,500 facilities in a single app.
- Improved performance and user experience.
- Digital project for the reuse and transparency of open data.
- Increased engagement with the Catalan population:
- 5,000 downloads on Android with an average rating of 4.1 out of 5.
- 4,000 downloads on iOS with an average rating of 4.6 out of 5.