Experience design by Opentrends

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Experience Design

User experience design

Fail faster. Succeed sooner.

Great advances in innovation and business success stories have always been produced from risky ideas. In Opentrends we love risky fearless creatives, who jump in the deep. And we strongly believe that it is the only way to disrupt. Inspired by the Lean UX philosophy, we design experiences in sprints and validate each of our hypotheses in the fastest way. Ability to synthesize, prioritize and maintain team’s passion is essential to solve the challenges of our customers.

  • UX design
  • Information architecture
  • Interaction design
  • Fast prototyping
  • Wireframing
  • UI Design (User Interface)
  • Web and app design
  • UX content
  • Copywriting & Storytelling
  • UX corporate training
  • Ideation Workshops
  • Design sprints
  • Product design
  • Motion graphics

We don't need great ideas. Just fast prototypes.

User experience design

 

At Opentrends Experience design team, we are about 30 creatives from different areas. We work in transdisciplinary squads, with experts in UX, UI, user research, service design, motion graphics, multimedia interactive, branding and advertising, UX content, storytelling and frontend. 

User research

Users are kings

We usually think that our users are Einstein. But actually, they are more like Homer Simpson. And they will always end up using our digital products in the most unimaginable way possible.

 

Video

For this reason, when we do a product conceptualization or service design, we always place the user in the center. To understand their needs, desires and, perhaps most importantly, their contradictions. We have group of experts in user research and user testing that has carried out projects around the world.

Desk research: We carry out our research by using information sources as websites, books, magazines, articles, previous projects etc. previously published by others. We just use information based on reliable sources.

Social media research: We define keywords to monitor and choose some social networks (Twitter, Facebook…) for gathering data and analyze the insights. By doing this we can tap into the recent or “in the moment” experience of real issues in context.

Focus group: We get a bunch of target users in a room together and ask them question for generating debate. These questions are guided by a moderator, we talk about the problem and its context. The participation of different users with different point of views enriches the information obtained.

Shadowing: We observe users (or other actor in the process) during a period of time while is interacting with the product or service analyzed.  As investigators, we don’t have to interfere with the actions of the user, just observe them.

Mirroring: We duplicate user screens with specific software in order to observe how exactly they navigate, measure time spent in an action and get insights about their behaviour.

Surveys: We send a set of questions to users in order to know participant’s preferences, attitudes, characteristics and opinions on a given topic. We can send the survey in a link or make the questions in person.

User interviews: We make one-to-one interviews with targeted users, sometimes using the current website or app (in the case of a redesign) to guide the conversation and sometimes having an open conversation after asking some questions prepared. 

Personas and empathy maps: We interview and/or observe target users for finding common patterns, and use those to create a user personas, describing personality, age, gains and pains, goals, favorite apps and brands... Once we identified a specific user persona we ask your audience (preferably stakeholders and others with user/consumer knowledge) to articulate what the persona is seeing, saying, doing, hearing, and thinking.

Remote user testing: At least 5 users perform a task using the final design or a prototype via video or other webtools. We applied solutions to the design for each issue found.

Lab user testing: We identify issues while a user is performing specific tasks using your product or service. Opentrends Lab allows us to test in a controlled environment.

A/B testing: This method split testing between two design versions (A and B) and observe the user interaction. It can be made during preproduction or production.

5 seconds test: We show your design to people during five seconds. When the time is up we ask them questions about what they remember, what was the site about, where they would find something…

Card sorting: With this method each person gets a set of concepts or ideas (cards) which they sort into groups or categories that make sense to them. We create a set of cards that represent content of a product.

Service design

Business driven design

When we design a new product or digital service we always strive for a balance between technology, user and business needs. In every project we create a customer-oriented methodology. It is focused on understanding the business context, driven on value proposition and exploring personality and meaning of brands and products. Our goal is to dedicate creative efforts on customers’ business core. We also define, understand and follow business indicators, such as conversion, user acquisition, loyalty and engagement.

Opentrends user research
Opentrends fast prototyping
Opentrends VR user experience

Our services in service design, digital strategy and design thinking:

  • Design thinking workshops
  • Design thinking corporate training
  • Business canvas
  • Service blueprint
  • Strategic Roadmap
  • Service design
  • Data strategy
  • Digital strategy
  • Product design