At Fail Fast, the digital experience studio inside Opentrends, we love risky fearless creatives, who jump in the deep. We strongly believe that it is the only way to disrupt.
Inspired by the Lean UX philosophy, we design experiences in sprints and validate each of our hypotheses in the fastest way. Our ability to synthesize, prioritize and maintain team’s passion is essential to solve our customers' challenges.
From Ideas to Prototypes
Fail Fast team is composed by 30 creatives from different areas, working in transdisciplinary squads. You can find experts in UX, UI, user research, service design, motion graphics, multimedia interactive, branding and advertising, UX content, storytelling and frontend...
- UX Design
- Information Architecture
- Interaction Design
- Fast Prototyping
- UI Design (User Interface)
- Web and App Design
- UX Content
- Copywriting & Storytelling
- UX corporate training
- Ideation Workshops
- Design Sprints
- Product Design
- Motion Graphics
Users are kings
We usually think that our users are Einstein. But actually, they are more like Homer Simpson. And they will always end up using our digital products in the most unimaginable possible way.
When we do a product conceptualization or service design, we always place the user in the center: understand their needs, desires and, perhaps most importantly, their contradictions. At Fail Fast we have group of experts in user research and user testing that has carried out projects around the world.
Desk research: We carry out our research by using information sources as websites, books, magazines, articles, previous projects etc. previously published by others. We only use information coming from reliable sources.
Social media research: We define keywords to monitor and choose strategically some social networks (Twitter, Facebook…) to gather data, and analyze insights. By doing so, we can tap into the recent or “in the moment” experience of real issues in context.
Focus group: We get a number of target users together in a room, and ask them question in order to generate debate. These questions are guided by a moderator, we talk about the problem and its context. The participation of different users with different point of views enriches the information obtained.
Shadowing: We observe the users (or other actor in the process) during a period of time, while they are interacting with the product or service analyzed. As investigators, we don’t interfere with the user actions, we just observe them.
Mirroring: We duplicate user screens with specific software in order to observe how exactly they navigate; we measure the time spent in an action, and then get insights about their behaviour.
Surveys: We send a set of questions to users in order to know participant’s preferences, attitudes, characteristics and opinions on a given topic. We are able to conduct the survey through a link or ask the questions in person.
User interviews: We make one-to-one interviews with targeted users. We sometimes use the current website or app (in the case of a re-design) as a conversation guideline, and sometimes we just have an open conversation after asking some prepared questions.
Personas and empathy maps: We interview and/or observe target users to find common patterns, and use those to create user personas, describing personality, age, gains and pains, goals, favorite apps and brands... Once we identified a specific user persona we ask your audience (preferably stakeholders and others with user/consumer knowledge) to articulate what the persona is seeing, saying, doing, hearing, and thinking.
Remote user testing: At least 5 users perform a task using the final design or prototype via video or other webtools. We applied solutions to the design for each issue found.
Lab user testing: We identify issues while a user is performing specific tasks using your product or service. Opentrends Lab allows us to test in a controlled environment.
A/B testing: This method split testing between two design versions (A and B) and observe the user interaction. It can be made during preproduction or production.
5 second test: We show your design to people during five seconds. When the time is up we ask them questions about what they remember, what was the site about, where they would find something…
Card sorting: With this method each person gets a set of concepts or ideas (cards) which they sort into groups or categories that make sense to them. We create a set of cards that represent content of a product.
When we design a new product or digital service at Fail Fast we always strive for balancing between technology, user and business needs. We create in every project a customer-oriented methodology: focused on understanding the business context, driven on a value proposition and also in exploring personality, meaning of brands and products.
Our goal is to dedicate creative efforts on customers’ business core. We also define, understand and follow business indicators, such as conversion, user acquisition, loyalty and engagement.