tablet image showing a salad recipe
OMNICHANNEL
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Food and beverage
Gallina Blanca

We enhance the brand experience by modernizing their portals in Spain and Italy

Challenge

Navigating the path to success

Gallina Blanca (GB Foods) needed to modernize the appearance of its websites in Spain and Italy (in this case through the Star brand) without losing positioning. Additionally, it was necessary for these portals to be scalable and maintainable so that any programmer could make changes to them.

Gallina Blanca's website is one of the most important recipe portals in Spain with over 30,000 recipes and 1 million monthly active users.

Solution

The key to transformation

Website portal using Drupal technology as a CMS and a cloud architecture that leverages Microsoft Azure's PaaS services, including Azure Web Apps. Successfully migrated over 40,000 pages from the previous Gallina Blanca and Star portals.

The design focused on a "content-first" approach to improve user experience and SEO. A mobile-first design was adopted, considering that over 70% of users access from mobile devices. SCRUM and Agile methodologies, along with co-design, accelerated time-to-market, prioritizing deliverables. All to achieve effective and continuous redesign.

  • Methodology

    Agile. 

  • Technology

    CMS & Cloud.

  • Design

    Mobile-first, fast prototyping, UX & UI design.

  • Partners

    Drupal & Microsoft.

Gallina Blanca
With the new website, we have achieved a cutting-edge platform in technology and agile daily content management that is allowing us to tackle our challenges with guarantees and continue consolidating our objectives in digital.
Sergio García, Digital Media Planner at GBFoods.

Result

The impact of working together
  • Improvement in reputation and digital branding.
  • Enhancement in brand experience reflected in a 5% increase in website access via mobile devices.
  • SEO positioning improvement by reducing load time by 41% and a 22% decrease in bounce rate.
  • Increase in engagement by increasing the number of pages viewed per session by 8%.
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