Adobe Inc. is a software company that stands out because of its web page, video and digital image editing programs, which are integrated into Adobe Creative Cloud. Adobe produces professional-grade applications for photo editing (Photoshop), vector drawing (Illustrator), layout designing (InDesign), video and audio editing (After Effects, Premiere Pro, Audition, Soundbooth), PDF documents (Acrobat), web and multimedia content (Dreamweaver, Fireworks and Flash), among others.
Adobe Experience Cloud is a cloud platform that includes a suite of programs for analytics, social, advertising, targeting, web experience management and content management.
Since 2010, Opentrends has been working in developments with Adobe stack, among which stand out the projects for public sector clients such as Generalitat de Catalunya, Consorci AOC and TMB.
Adobe brings all marketing technology together so you can do everything in the same place, from managing your content and sending email campaigns, to automating ad buying and measuring your success. An integrated approach to a great experience:
- Fewer incidents and more scalability and security in the cloud. Give your IT teams the speed, scalability and security they need to ensure smooth experiences, available at any time to end users.
- Make connections with adaptive experiences. Thanks to a hybrid CMS, you can meet your customers wherever they are, with easy delivery for channels such as the web, mobile devices and on-site displays, IoT or single-page applications.
- Deliver appropriate experiences thanks to content intelligence. Go deeply into the identity of your clients to create the perfect content for them by means of AI and automatic learning, which discover their preferences and help you automate the creation process.
- Work faster thanks to IT and marketing speed. Create amazing experiences faster by means of immediate components, drag-and-drop content creation and enough power for IT and marketing teams to work together.